Branded Content Marketing: The Business Case for Viral Campaigns

branded content marketing

Branded content marketing is becoming a powerful top-of-the-funnel strategy for many businesses. It keeps them at the forefront of consumer’s minds, and it helps to build a positive brand image. This form of content marketing also takes advantage of social media to spread brand awareness. What Is Branded Content Marketing? You might be asking yourself: [read more…]

9 Mobile Content Marketing Trends that Could Make or Break Your Business

mobile content marketing

It’s no secret that mobile is changing the way everyone does business online. Think about how often you use your phone to browse websites, access social media, fill in forms, and conduct searches. Now translate that usage to every smartphone user. Salesforce states that 83% of mobile internet users expect a seamless experience across devices. [read more…]

A 9-Step Content Marketing Plan for Any Business

content marketing plan

There’s a big myth in content marketing today: “Simply publish great content on a regular basis, and you will drive traffic, rank in search engines, and grow your business.” People who believe this myth end up doing one of two things: Publishing blog posts and hope people visit their site. Promoting lots of subpar content, [read more…]